MARKET ORIENTATION

UNDERSTANDING OF MARKET ORIENTATION ACCORDING TO EXPERTS

1.   According Kohri and Jaworsk (1990) market orientation is interijen market broadly related to customer needs now and in the future, the dissemination of intelligence among departments - departments, and organizational responses to such intelligence.

2.   According to Narver and Slater (1995) defines market orientation as a culture that includes;

·         Placing the highest priority on creating customer value and superior maintain with other parties memperhatika various interests, and

·         Provide periraku norms in response to market information. The concept of market orientation is different from the marketing orientation. In the market orientation of everyone in an organization committed to customers and perform con-menerui adaptation to changing needs peranggan. while the marketing implies marketing orientation as the most important function of Daram organization and all other functional areas controlled by the demand from the marketing department (Cravens et al., 2000). Market orientation is an organizational responsibility and not just functional course.

3.   According to Luke & Farrell in Prakosa Bagasse (2005: 40), market orientation is a process of generating and providing information for the purpose of creating superior value for consumers.

4.   According to Kohli et al in Doen Montasser (2007, 2), the market orientation of a set of processes and activities to get information.

5.   According Varver & Slater in Tjiptono Fandy (2008; 53) that market orientation is a business culture that is as effectively and efficiently create employee behavior in a way that supports efforts to create superior value for its customers.